Live Interactive Game Experience
Who Wants to be a Millionaire LIVE
Developed in partnership with Sony Pictures Television Games and Embassy Row, Who Wants to be a Millionaire LIVE reimagined the iconic game show as a live-streaming interactive experience built around real-time audience participation.
The challenge was to translate the tension, pacing, and familiarity of the original television format into a mobile-first product that could support gameplay, social interaction, rewards, and live engagement simultaneously. The interface system was designed to balance clarity and speed during gameplay while maintaining the recognizable visual energy of the Millionaire brand.
The experience combined live-streaming mechanics, second-screen participation, gamified progression, and real-time feedback systems to create a more connected and participatory version of the traditional game show format.
CREDITS
Client: Sony Pictures Television Games
In partnership with: Embassy Row
Creative Direction • UX/UI Design: Ryan Smith
In partnership with: Embassy Row
Creative Direction • UX/UI Design: Ryan Smith
Motion Design: James McDaniels