Brand + Digital Experience
Glo
Glo’s digital ecosystem needed to balance premium wellness branding with the flexibility and scalability of a modern subscription platform. Across multiple years of collaboration, the work evolved beyond individual campaigns into a broader effort to create consistency between product, marketing, onboarding, and brand experience.
Projects spanned landing pages, campaign systems, lifecycle marketing, product onboarding, event identity, and cross-channel creative built to support both acquisition and long-term retention. The goal was not simply to market the platform, but to create a more cohesive experience around the Glo brand itself — calm, accessible, modern, and deeply human.
The result was a flexible visual system designed to support an evolving content ecosystem while maintaining clarity, consistency, and emotional resonance across a wide range of customer touchpoints.
CREDITS
Client: Glo
Agency: Studio RSG
Creative Direction: Ryan Smith
Creative Producer: Stephanie Licari
