Maint Title Creative Development
On Becoming
A God In Central
Florida
Developed as part of Sony Creative Center’s main title team, this project explored visual concepts and thematic directions for Showtime’s On Becoming A God In Central Florida, starring Kirsten Dunst.
The selected concept focused on building a strange and unsettling portrait of ambition, consumerism, religion, and multi-level marketing culture through a collage-driven visual narrative rooted in 1990s Central Florida. The original concept work helped establish the tone, mood, and visual direction that carried into the final animated sequence.
Following concept selection, the project evolved into a larger collaborative production spanning design, animation, and launch creative developed across Sony’s internal creative teams.
CREDITS
Client: Showtime
Agency: Sony Creative Center
Concept Development • Design: Ryan Smith
Art Direction + Lead Animation: Andrew Kinsler
Design: Mindy Park, MK Fabila
Creative Direction: Marc Juon
