Mobile Game Marketing
Q*bert
Created for Sony Pictures Television Games, Q*bert was a mobile marketing effort focused on bringing a classic arcade property to a new generation of players.
The creative challenge was to preserve the charm, geometry, and nostalgia of the original game while making the brand feel brighter, faster, and more native to modern mobile platforms. The work used bold color, playful character moments, and simple gameplay storytelling to make the experience feel instantly recognizable and easy to understand.
The result was a flexible marketing system that kept the spirit of Q*bert intact while giving the game a more contemporary, acquisition-ready visual presence.
App Store Optimization
App Icon Exploration
The app icon exploration balanced Q*bert’s original arcade identity with a brighter mobile-first look, using character, gameplay, logo, and object-based concepts to test different entry points into the brand.
App Store Screenshots
The app store screenshots extended the retro arcade aesthetic into a clearer feature story, helping communicate gameplay, characters, and progression quickly inside a mobile storefront.
User Acquisition
UA Videos
UA videos were built as modular campaign assets, with multiple durations, aspect ratios, and variable end cards designed to support testing while keeping production efficient.
Animated Screen Shots
Pro VS. Noob
Text Conversation
Character Hero
Q*bert as "The Warriors"
End Cards & Video Staging
Credits
Client: Sony Pictures Television Games
Game Developer: Lucky Kat
Creative Direction • Marketing Design • Animation: Ryan Smith
Producer: Adrian Andrade
