Social Campaign Exploration
For All Mankind
Developed through Sony Creative Center for Apple TV+, this exploratory campaign work for For All Mankind focused on translating the show’s alternate-history space race into a series of socially driven launch visuals and recruitment-inspired promotional concepts.
The creative direction explored themes of ambition, propaganda, patriotism, and human perseverance through a mix of retro-futurist typography, mission recruitment language, and speculative space-era advertising aesthetics. The goal was to create campaign imagery that felt inspired by both historical aerospace communication and contemporary entertainment marketing.
The resulting concepts blended key art, character-driven storytelling, and mission-focused graphic systems to create a more stylized social campaign language around the series.
Key Art
Retro Recruitment Posters - Type Designs
Retro Recruitment Posters - Character Designs
Modern Recruitment Posters - Character Designs
Alternate History GIF
CREDITS
Client: Apple TV+
Client: Apple TV+
Agency: Sony Creative Center
Creative Direction: Glenn Bartlett
Design: Ryan Smith, Jessica Kim
Producer: Conrad Ketchie
Creative Direction: Glenn Bartlett
Design: Ryan Smith, Jessica Kim
Producer: Conrad Ketchie
