Amazon Echo Game Experience
Ghostbusters
Designed for Sony Pictures Entertainment’s Games team, Ghostbusters was a voice-first game experience for Amazon Echo that needed its visuals to do a very specific job: support the player without overtaking the game.

Because the primary interaction happened through voice, the screen design had to become more of an in-world feedback system than a traditional game UI. The visual language was built around the idea that the player was operating from a remote Ghostbusters post, using the Echo display as a piece of paranormal field equipment. That idea helped guide the screen structure, visual hierarchy, device compatibility, and the way gameplay information was surfaced across different moments.

The result was a visual system that supported the voice-led game experience while still feeling unmistakably connected to the Ghostbusters world: tactical, improvised, technical, and slightly strange.
Strategy
Screen Analysis
The Concept
“The Ghostbusters have appointed YOU to manage their team from a remote post utilizing a specialized program available to you only on the Amazon Echo.”
wireframes
Mood boards
Aesthetic
“We’re operating on the premise of sanitizers.”
– Dan Aykroyd
An articulation of the Ghostbusters technology pictured through illustration and texture. This take highlights the “dirty work” of the job, championing the essence of this tough industrial duty.
Typography
Color Palette
UI Design
The game interface was illustrated to fit into the "DIY junk-tech" motif of the original Ghostbusters paraphernalia. Dented, scratched and rusted materials were cobbled together with tape and mix-matched screws to create this new ghost-butt-kicking takeover on your Amazon Echo device.
Echo Spot
Illustrative Motif
Fire TV & Large Screen Devices
Title & Loading
Headquarters (HQ) Hub
P.K.E.
Combat Mode
Credits
Client: Sony Pictures Television Games
Creative Direction • Design: Ryan Smith
Additional Design Exploration: Hyejin Kwon
Game Producer: Jordan Mirrer
Creative Producer: Adrian Andrade​​​​​​​
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