INTERACTIVE ENTERTAINMENT PLATFORM
Gamestar+
Gamestar+ was a connected entertainment platform designed to bring licensed game experiences into the living room through TV-based gameplay and second-screen mobile interaction.
As Creative Director, I partnered closely with product leadership to shape the platform’s visual systems, onboarding architecture, gameplay discovery flows, and cross-device user experience across TVOS, mobile, and web touchpoints. The work included platform UI/UX, household creation and synchronization flows, game detail systems, marketing experiences, and the development of scalable visual and interaction systems designed to support a growing ecosystem of licensed content.
Beyond interface design, the project required translating complex product thinking into a cohesive entertainment experience while collaborating directly with developers, stakeholders, and external production partners to help bring the platform into production.
CREDITS
Client: Gamestar+
Executive Leadership: Todd Young
Product Leadership: Jamie Parker
Creative Direction • UX/UI Design: Ryan Smith
Development Partner: Blue Raven
