Show Launch Campaign
Loudermilk
Developed through Sony Creative Center for AT&T Audience Network, this campaign exploration for Season 3 of Loudermilk focused on building a socially driven launch system rooted in the show’s offbeat humor, character dynamics, and abrasive personality.
The creative direction leaned into bold typography, looping motion, exaggerated character treatments, and quote-driven storytelling designed specifically for short-form social engagement. Rather than relying solely on traditional key art, the campaign explored a broader range of animated and modular social assets intended to feel fast, expressive, and platform-native.
The resulting concepts created a flexible visual toolkit that could support episodic promotion, character spotlights, looping motion content, and serialized audience engagement across social platforms.
Animated Character Heros
"Loudermilk-wisdoms" Carousels
Looping GIFs
Quote Cards
CREDITS
Client: AT&T Audience Network
Client: AT&T Audience Network
Agency: Sony Creative Center
Creative Direction: Marc Juon
Design + Animation: Ryan Smith, Dawn Teixeira
Producer: Zachary Drummer
Creative Direction: Marc Juon
Design + Animation: Ryan Smith, Dawn Teixeira
Producer: Zachary Drummer
